Creators and Climate Campaigns: How to Partner with Trusted Messengers to Build Effective Climate Communication Strategies

Name: Creators and Climate Campaigns: How to Partner with Trusted Messengers to Build Effective Climate Communication Strategies
Start: 2025-12-10T12:00:00-05:00
End: 2025-12-10T13:00:00-05:00
Location: Online Event

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Lecture, Talk, or Panel Climate Change Communication

Wed, Dec 10, 2025

12 PM – 1 PM EST (GMT-5)

Online Event

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Poster for December 10, 2025 webinar - Creators and Climate Campaigns: How to Partner with Trusted Messengers to Build Effective Climate Communication Strategies. Flyer for Creators and Climate Campaigns: How to Partner with Trusted Messengers to Build Effective Climate Communication Strategies

How do you drive success in today’s creator-led social media landscape? Today, climate communicators can no longer rely only on earned media to reach people. Meanwhile, Americans and people around the world increasingly say that social media is their most important source of information. Collaborating with content creators or influencers can expand and effectively engage your audience in new and exciting ways, but it is also possible to only preach to the choir or even create backlash amongst your intended audience. In this webinar, our invited experts will share insights on how to design creator campaigns to boost support for climate action and measure the ROI of this vital communications pillar.
Join Cynthia Norrie, Deputy Digital Director at the Yale Program on Climate Change Communication who will moderate the session with Cynthia Soneghet, Senior Influencer Lead at Global Strategic Communications Council and Shannon Cooke Vigliano, Senior Director of Campaigns at Vocal Media.

Speakers

Cynthia Norrie

Deputy Digital Director

Yale Program on Climate Change Communication

Cynthia Norrie is the Deputy Digital Director of the Yale Program on Climate Change Communication at the Yale School of the Environment. She has over 13 years of experience in digital marketing, graphic design, illustration, and creative direction. She has worked as a creative at companies that include BuzzFeed.com, and has worked with clients including L.L. Bean, Toms of Maine, GEICO, and Paramount Media. She now works in climate change communication, overseeing the social media channels for the Yale Program on Climate Change Communication and teaching students and program partners best practices for digital.

Cynthia Soneghet

Influencer Program Lead

Global Strategic Communications Council

Cynthia Soneghet is a strategic communications specialist focused on leveraging digital media and influencer engagement to advance climate and public-interest narratives. She currently serves as Influencer Program Lead at the Global Strategic Communications Council (GSCC), where she develops partnerships with creators and thought leaders to drive authentic, science-based climate communication. Cynthia is also the Director of TILT – The Influencer Lab for Tomorrow, leading global efforts to empower influencers in communicating climate change for a sustainable future.

Shannon Cooke Vigliano

Senior Director of Campaigns

Vocal Media

Shannon Vigliano leads Creator Campaign Strategy at Vocal Media, a mission-driven media company that helps social change movements integrate with the cutting edge of internet culture. As Senior Director of Campaigns, Shannon has designed, led, and executed creator-first impact campaigns for over 5 years across issues like reproductive justice, voter engagement, climate justice, and more. Shannon specializes in strategic creator partnerships that persuade and activate hard-to-reach audiences, and translate complex issues into compelling digital content that drives real impact.

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